Sarah Collins
Regional Sales and Growth - Scotland @Squid
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WORK HISTORY
Regional Sales and Growth - Scotland @Squid
Edinburgh, GB
EDUCATION
The Open University
Project governance and Project Management Office (PMO)
The TEFL Academy - Leading EFL Teacher Trainer Provider
Certificate, Teaching English as a Second or Foreign Language/ESL Language Instructor
The Open University
Inclusive Leadership and Management : Effecting change
South East Technological University
Bachelor of Arts - BA, Business, Management, Marketing, and Tourism Hospitality
ABOUT SARAH COLLINS
Commercial growth lead with a cross-industry background in loyalty tech, enterprise sales, and global brand strategy. Currently driving regional expansion for SQUID Loyalty across Scotland’s independent food and drink sector. Previously managed high-value SAP accounts in Switzerland, supporting complex IT transformation projects. Formerly led internal communications and brand initiatives at Emirates, with a focus on media and campaign execution. Experience spans stakeholder engagement, premium service delivery, and project governance.
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