Sarah Cocos
Marketing Director | B2B SaaS Strategist | Brand Builder | Coffee Addict
- Role
- Director of Marketing at BS&A Software
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sarah Cocos
Versatile marketing leader with a proven track record driving growth in SaaS, B2B, B2C and B2G environments. Experienced in building marketing initiatives from the ground up, leading teams, and executing data-driven campaigns that generate demand, accelerate pipeline, and strengthen brand awareness. Driven by results, powered by coffee, and always up for a good campaign challenge.
Experience
Director of Marketing
Oct 2024 — Present · Charlotte, NC, US
As the first-ever marketing hire, I have built the marketing function from the ground up, laying the foundation for scalable growth and modern brand positioning. I\'m developing our full-stack marketing strategy, introducing updated brand guidelines, and leading the creation of a new SEO-friendly website which will better reflect our evolving identity and support lead generation efforts.I also geek out on implementing core infrastructure, which includes HubSpot and Salesforce CRM API integration, enabling smarter segmentation and more personalized messaging for a future-focused, scalable approach to marketing. My work spans brand development, thought leadership, content strategy, event planning, email communications and more, all focused on driving awareness, engagement, and automation to help us increase our market share and meet business growth goals.
Education
University of Missouri-Saint Louis
Bachelor's degree
Saint Louis University
Master's degree
Skills
- Event Management
- Strategy
- Online Marketing
- Marketing
- Account Management
- Marketing Strategy
- Lead Generation
- Sem
- Event Planning
- Search Engine Marketing (Sem)
- Online Advertising
- Budgeting
- Business Development
- Digital Marketing
- Relationship Marketing
- Customer Service
- Advertising
- Market Planning
- Management
- Training
- Training & Development
- Budgets
- Product Marketing
- Merchandising
- Brand Awareness
- Social Media
- Social Media Marketing
- Marketing Communications
- Employee Training
- Functional Training
- Customer Relationship Management (Crm)
- Leadership
- Salesforce.com
- Sales
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