Sarah Chezbro

About Sarah Chezbro

Results-driven marketer blending creative branding with data analytics to guide strategy and boost conversions. Passionate about digital innovation, user experience, and delivering consistent, impactful messaging across channels.A W A R D S + A C K N O W L E D G E M E N T S2024 APEX Award for Publication Excellence for Texas Apartments Magazine, Award Winner2022 Apartment Innovation Marketing, Conference Panelist2021, 2020 & 2019 Greystar Innovations Ambassador2021 & 2020 Greystar Marketing Masters – Team Building Committee Chair2020 Greystar Marketing Masters - Marketing Master, Award Winner2019, 2018 & 2016 Greystar Austin Regional Office Community Service Committee Chair2018 Greystar Above & Beyond, Regional Award Winner2018 Greystar Marketing Masters – Sur512 Lease-Up Campaign, Award Finalist2017 Greystar Marketing Masters – Preserve at Travis Creek Rebrand Campaign, Award Winner

Experience

1. Vice President Marketing Communications

   Texas Apartment Association

   Jun 2022 — Present · Austin, TX, US

   Led a full-scale brand and content overhaul to unify messaging and boost performance.Conducted a marketing audit and launched a data-driven content strategy with A/B testing.Refreshed 16 logos, 4 brand guides, and all websites and collateral to align brand identity across platforms.Launched an informative blog series and redesigned TAA’s resource library with 32+ customizable tools for member engagement. Oversee all marketing channels including websites, SEO, Texas Apartments magazine, paid advertising campaigns, social media, and email marketing. Partnered with an agency to build a comprehensive reporting dashboard to optimize budget and performance.

Education

• Southern Methodist University

  Bachelor of Business Administration (B.B.A.), Marketing w/ Advertising & Spanish minors

  1999 — 2003

• Universidad Veracruzana

  SMU Intensive Language Program

  2003 — 2003