Sarah Catherine Baker

About Sarah Catherine Baker

A strategic operations and community builder specializing in scaling early-stage startups through intentional growth and authentic connection. Combining expertise in event production, community development, and executive operations, I excel at creating scalable systems and transforming vision into reality. My background in high-touch environments enables me to balance meticulous project management with human-centered design, making me a valuable asset to growing organizations. Known for resourceful problem-solving and adaptable leadership, I help mission-driven companies build meaningful products and communities while maintaining operational excellence. Whether streamlining workflows, developing strategic programs, or architecting community initiatives, I bring both precision and purpose to scaling businesses that prioritize social impact.

Experience

1. Chief of Staff, Founding Team

   What She Said Inc

   Jul 2023 — Present

   Led comprehensive community development initiatives and established engagement programs from the ground up. Spearheaded the Austin market expansion while building and nurturing a vibrant user community through strategic event planning and data-driven growth initiatives.Key Responsibilities- Orchestrated program development and community engagement strategies, including event planning, social media management, and beta testing program coordination- Managed CRM systems and generated analytical reports to track community health metrics and inform strategic decisions- Developed and maintained partnerships to enhance community value proposition- Supported grant applications and documentation processes- Created and implemented product training materials and documentationNotable Achievements- Built and grew newsletter subscriber base from 0 to 2,500+ members within 12 months through targeted content and engagement strategies- Conceptualized and executed 25+ community events, resulting in 700+ new user acquisitions- Successfully managed beta testing program, gathering crucial user feedback for product development- Established performance tracking frameworks to measure and optimize community initiatives

Education

• The University of Tennessee at Chattanooga

  Bachelor's degree, Communications Major, Psychology Minor

• Bryan College

  Communication, General