Sarah Callan Beach

About Sarah Callan Beach

Passionate about education, entrepreneurship, and the art of strategic marketing, I\'m a dynamic professional with a robust background.I’m a results-driven professional with a multifaceted career that underscores my commitment to education, entrepreneurship, and the power of strategic marketing. Currently, I serve as the Assistant Director of Donor Relations at Union College, where I work to nurture and strengthen the invaluable connection between our institution, its supporters and the future of our students and the broader community. In addition to my work in higher education, I am also the co-founder and owner of Murray\'s Fools Distilling Co. Our venture into the world of craft spirits is driven by a shared love for tradition, innovation, and creating exceptional, handcrafted products. As a distillery owner, I\'m deeply involved in every facet of our business, from recipe development and brand building to strategic planning and operational excellence.My professional journey has cultivated a rich set of high-level skills including relationship-building, optimizing digital strategies, and project management. I thrive in dynamic roles that require wearing multiple hats, and I continuously seek opportunities for personal and professional growth.Let’s connect and explore how our shared passions can lead to meaningful connections, collaborations and shared successes.

Experience

1. Owner Manager

   Murray\'s Fools Distilling Co

   Mar 2015 — Present

   Murray\'s Fools Distilling Co. creates small batch distilled spirits fashioned for those who live for nature\'s quiet moments and freedom of self.As a co-owner of Murray\'s Fools Distilling Co. I hold the responsibility for all strategic planning, marketing and promotions, package and labeling, product development, sales, distilling and project facilitation.

Education

• Clarkson University

  Master of Business Administration - MBA

  2019 — 2022

• Clinton Community College

  Associates in Science

  1996 — 1998

• State University of New York College at Plattsburgh

  Bachelor of Science

  1998 — 2000

Skills

• Advertising
• Website Development
• Salesforce.com
• Marketing Automation
• Social Media Marketing
• New Business Development
• Online Marketing
• Website Administration
• Social Media
• Press Releases
• Event Management
• Website Promotion
• SEO
• Event Planning
• Web Content Management
• Strategic Planning
• Customer Relationship Management (Crm)
• Adobe Creative Suite
• Vertical Response
• Marketing Communications
• Crm
• Marketing Strategy
• Online Advertising
• Leadership
• Telecommunications
• Product Development
• Management
• Marketing
• Public Relations
• Market Research
• Marketing Research