Sarah Brom-Criscola
B2B Marketing Leader | Health Tech & SaaS | Demand/Growth Marketing • GTM • Campaign Strategy
- Role
- Demand Generation at SmartSights
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Sarah Brom-Criscola
I’m Sarah, a growth-focused marketing leader with 15+ years of experience designing and optimizing marketing programs that accelerate awareness, engagement, and pipeline. I specialize in demand generation, inbound strategy, lifecycle nurturing, and marketing automation—especially within health tech, SaaS, and mission-driven organizations.My sweet spot is the blend of strategy and execution. I can step in to clarify positioning, build (or fix) inbound programs, optimize HubSpot workflows, or develop campaigns that drive measurable pipeline and customer engagement. I love transforming messy funnels into streamlined, data-driven journeys.Across my career, I’ve partnered directly with CEOs, founders, and cross-functional GTM teams to define product-market fit, launch new products, elevate brand presence, and build reporting frameworks that give teams visibility and direction.What I’m great at- Building and optimizing marketing workflows that improve lead flow, conversion, and engagement- Designing full-funnel growth campaigns across email, paid, web, and social- Creating dashboards and analytics reporting in GA4, Looker Studio, and HubSpot- Crafting messaging, content, and GTM launch plans- Developing inbound programs that drive qualified traffic and leads- Building nurture sequences that support adoption, retention, and customer successHow I work:I bring strategic clarity, fast execution, proactive communication, and clean documentation. Whether plugging in as a fractional marketing leader or supporting targeted initiatives, I’m comfortable operating in fast-moving environments where growth, collaboration, and experimentation are essential.If you’re looking for someone who can strengthen your funnel, elevate your GTM strategy, and deliver results you can measure, I’d love to connect.
Experience
Demand Generation
Feb 2026 — Present
Education
Bellarmine University
Masters, Business Administration
2010 — 2011
Eastern Kentucky University
B.S., Marketing
2001 — 2005
Skills
- Social Media Marketing
- Web Analytics
- Inbound Lead Generation
- Net Promoter Score
- Press Release
- Press Releases
- Marketing Strategy
- Customer Experience
- Social Media
- Management
- Marketing
- Inbound Marketing
- Marketing Communications
- Content Marketing
- Product Development
- New Business Development
- Sales & Marketing Alignment
- Brand Loyalty
- Voice of the Customer
- Inbound Mark
- Customer Loyalty
- Market Research
- Email Marketing
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