Sarah Breshears

About Sarah Breshears

In college, I had a passion for theatre – but frankly, I was not seeing a path to a career. In retrospect, it was quite natural for me to gravitate to marketing, and that’s been an ideal life choice. I still love the effect of a good story on an audience.This craving to be creative, and my left brain’s ability to make order of data, enable me to develop exciting marketing plans and execute every detail. It’s pure joy when my team and I create a campaign that helps my internal clients exceed their goals and delights their audience.I am a skilled marketing professional with an MBA from Rockhurst University and industry experience including SaaS, healthcare, enterprise software, consumer electronics, and real estate/shelter.Specialties: Omnichannel campaigns, Strategic Planning, Digital marketing, Branding, Corporate Identity, Paid social media, Organic social media, Public Relations, Event planning, Creative services

Experience

1. Senior Field Marketing Manager Healthcare IT

   Infor

   Sep 2024 — Present

   As Senior Field Marketing Manager, I bring energy and expertise in healthcare IT marketing. I play a key role in shaping and executing field strategies that connect complex solutions with real-world outcomes. Partnering closely with sales, solution marketing, and strategy leaders, I deliver programs that drive pipeline growth and market visibility.I design and execute industry-leading events, multi-channel campaigns, and strategic partnerships that position healthcare IT solutions at the center of industry conversations.Key responsibilities include planning and executing major industry events, building campaigns aligned to healthcare interoperability, forging alliances with leading technology and media partners, and delivering measurable pipeline results. I also lead process improvements that streamline workflows, accelerate execution, and improve ROI tracking.Strengths: Translating healthcare innovation into compelling client value, building cross-functional partnerships, and delivering marketing experiences that drive measurable impact.

Education

• Rockhurst University

  MBA

• Truman State University

  Bachelor's degree

Skills

• B2b Marketing
• Creative Strategy
• Marketing Communications
• Lead Generation
• Integrated Marketing
• Marketing Strategy
• Logo Design
• Account Management
• Market Planning
• B2b
• Direct Marketing
• Corporate Communications
• Newsletters
• Program Management
• Business-to-Business (B2b)
• Marketing
• Social Media Marketing
• Publishing
• Marketing Management
• Sales
• Email Marketing
• Brand Development
• Management
• Advertising
• Training
• Trade Shows
• Budgets
• Direct Mail
• Product Marketing
• Strategic Planning
• Copywriting
• Online Marketing
• Print Management
• Strategic Communications
• Online Advertising
• Press Releases
• Entrepreneurship
• Corporate Branding
• Social Media
• Start-Ups