Sarah Shaw

About Sarah Shaw

During my career, I have worked in marketing, social media and public relations with a number of sport (primarily within NASCAR and INDYCAR), consumer and corporate clients. My responsibilities have ranged from communications (traditional media relations, social media and digital) to marketing (account management, client hospitality and sponsorships) for various brands including Fortune 50 and Fortune 500 companies including Lowe\'s Home Improvement, Verizon, Farmers Insurance, Mobil 1, Hisense, Team Chevy (Chevrolet\'s motorsports program), 3M, Mechanix Wear and many more.As a motorsports triple threat, I’ve worked at a facility (Chicagoland Speedway/Route 66 Raceway), agencies (CSM, Victory Management Group and Ketchum) and a team (Team Penske), I have been able to gain perspective in multiple ways on how each plays their part in a larger sponsorship model.Specialties: Social media marketing, public relations, sports marketing, organic social media, social media ad management, digital marketing, sponsorship, social media strategy, integrated marketing, marketing communications, media relations, digital strategy, social media measurement, project management, marketing agency experience, social media analytics, website content management, B2B social media content creation, CPG social media, B2C content creation, video production planning, international media relations Skills: Adobe Social, Adobe Marketing Cloud, Cision, Mail Chimp, Sprinklr, Final Cut Pro, Photoshop, Minter.io, Microsoft Teams, Slack, Asana, Hubspot, Quintly, Khoros, Hootsuite, Tweetdeck, Critical Mention, Facebook, Twitter, Instagram, YouTube, LinkedIn, Periscope, Google Analytics certified, Pinterest, Linktree, MVP Index, Hookit, Minter.io, TikTok, Zoomph, Adobe Spark, Canva, Giphy, tumblr, press release writing/distribution, media pitching, copywriting, social media advertising, mobile app content management, AP Style, Microsoft Office (Word, Excel, PowerPoint), Mac and Windows OS, basic HTML, website content management (Sitecore, Wordpress), customer relationship management, email marketing

Experience

1. Managing Account Supervisor, Automotive, Energy and Manufacturing

   Ketchum

   Aug 2022 — Present · Charlotte, NC, US

   Serves as a day-to-day point-of-contact for clients* Provides strategic counsel for clients for PR and social media campaign planning* Works in an IAT setting with other agency partners for client deliverables* Utilizes experience within motorsports as an in-house industry consultant for PR and social media* Pitches media and assists building media lists for automotive and motorsports media* Develops social media strategy with a team in partnership with creative* Led consumer client back-to-college and holiday campaigns with celebrity spokespeople to drive product sales* Works with capabilities teams (influencer and talent) to develop strategy and execution for client campaignsClients (Past and Current): Mobil 1, 3M (Command, ScotchBrite and Filtrete), ExxonMobil Consumer Retail Fuels, Capital One Auto Finance, Can-Am On-Road

Education

• Columbia College Chicago

  Bachelor's

  2006 — 2010

• Charlotte Comedy Theater

  Beginner Level

  2011 — 2011