Sarahbeth Hoover
Director - Sales, Experience, and Insights Strategy / Store & Omni-Channel Digital Transformation Lead
- Role
- Director - Sales, Experience, and Insights Strategy at DICK'S Sporting Goods
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Sarahbeth Hoover
I love change. Maybe it\'s the result of growing up in a military family, but I\'m more comfortable in a constantly changing environment than a static one.You know that \"gray area\" that many people are afraid of - where there\'s no clear direction and you have to create your own path? That\'s where I thrive. I love synthesizing complex concepts into actionable strategies, frameworks, solutions, and plans.
Experience
Director - Sales, Experience, and Insights Strategy
Feb 2026 — Present
Define and execute enterprise-wide athlete experience and sales strategies that drive growth and build loyalty. Lead our Voice of Athlete program, turning customer insights into action by partnering with leaders across the organization to bring athletes to the center of how we plan, prioritize, and create meaningful experiences across all channels and banners.Owne and execute key cross-functional strategic initiatives and projects, driving omni-channel sales growth and profitability while elevating customer experiences. Represent the store channel across the enterprise as a digital transformation lead, informing upstream strategy and bringing innovative experiences to life.
Education
FIE: Foundation for International Education
Bachelor's Degree, International Business
2014 — 2014
University of Florida - Warrington College of Business
Bachelor's Degree, Marketing
2011 — 2015
University of Florida
Master of Business Administration - MBA
2017 — 2018
Skills
- Event Planning
- Microsoft Excel
- Powerpoint
- Customer Service
- Marketing Communications
- Retail
- Business Analytics
- Marketing Analytics
- Microsoft Office
- Merchandising
- Social Media
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