Sarah Berndt
Development Director @ Canopy Center | Entrepreneur Turned Advocate | Connecting People & Purpose for Kids, Families & Disability Equity
- Role
- Development Director at Canopy Center, Inc
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Sarah Berndt
After 15 years as an entrepreneur and global sourcing professional - traveling the U.S.…
Experience
Development Director
Dec 2023 — Present · Madison, WI, US
Lead fundraising and mission-driven communications to support Canopy Center’s $1.5M budget and our work serving children and families impacted by trauma and adversity.* Drive all aspects of development, including donor relations, grant strategy, marketing, and special events.* Craft and execute fundraising strategies to grow revenue and advance long-term sustainability.* Collaborate with the Executive Director, staff, and board to build strong relationships with major donors, foundations, and community partners.* Lead brand-aligned messaging through social media, newsletters, website content, and outreach.* Foster a relationship-based culture rooted in integrity, impact, and shared purpose.Key Achievements: Exceeded strategic plan goal to secure $100K in new grant funding - securing over 10% of the organization’s total budget in new support. Increased net profit on the organization’s signature fundraising event by 34% through strategic planning, targeted marketing, stronger sponsorships, and thoughtful vendor negotiations. Established a unified brand identity across social media platforms and created a content strategy that increased social media impressions by 2,100%. Produce a monthly email newsletter with consistently above-industry average open and click-through rates, strengthening donor engagement.
Skills
- Product Marketing
- Sourcing
- Team Leadership
- Strategic Partnerships
- B2b
- Social Networking
- Sales
- Account Management
- Cross-Functional Team Leadership
- Retail
- Contract Negotiation
- Competitive Analysis
- Entrepreneurship
- Business Strategy
- Product Development
- Sales Operations
- Product Management
- P&L Management
- Market Research
- Marketing Strategy
- Key Account Management
- Business Development
- Marketing
- International Business
- Marketing Communications
- Sales Management
- Business Planning
- Social Media Marketing
- Start-Ups
- New Business Development
- Social Media
- Strategy
- Management
- Research
- Purchasing
- Trade Shows
- Pricing
- E-Commerce
- Leadership
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