Sarah Bakai

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARAH BAKAI

Personal summary: Dual national with a passion for creating and building relationships - balanced somewhere between connector and maven, but more naturally inclined to the engagement side. Things that keep me ticking: travel, photography, yoga and fitness - sometimes even all together. Passionate, dedicated, problem solver with a \'Pollyanna\' positive attitude and hands-on approach to get stuff done.Professional summary:Driven marketing and management professional with wide experience across the full spectrum of marketing. Experience in using analytics and market insights to inform marketing and customer experience strategies ensuring achievement of commercial objectives. Strong relationship building skills with executives, colleagues, partners and distributors to identify opportunities to drive both awareness (brand) and acquisition (sales). Focus on partnering across the business and working collaboratively with multiple stakeholders on diverse programs to achieve strategic business outcomes. Proven history of driving growth in telco and hardware markets through tracking and reporting on ongoing campaign performance to identify opportunities. Business development skills in finding and developing partnership opportunities for brand or sales outcomes. Leading marketing programs from coordinating inputs and efforts from team members, to collaborating with sales, legal, operations, product, logistics, and brand to define a seamless end to end go to market strategy keeping the customer at the heart of all outcomes. An insider view on how decisions are made client side, and the key drivers at different levels of the organisation. As a result of my contracting experience, able to quickly build relationships and to solidify my negotiation skills (for more budgets and new ideas for testing always backed by commercial ROI). Every contract was renewed beyond the original term - up to 4 times.