Sarah W.
Senior Assistant Director of Creative Services - Enrollment Programs & Communications @University of North Carolina at Charlotte
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WORK HISTORY
Senior Assistant Director of Creative Services - Enrollment Programs & Communications @University of North Carolina at Charlotte
Responsibilities:• Manage a portfolio of 500+ annual creative projects including direct mail, print, promotional items, digital assets, and campaign collateral.• Provide creative direction and design marketing materials for university recruitment, admissions, and retention, resulting in individual mailings.• Supervise one full-time staff member and two student interns including all aspects of their hiring processes, weekly meeting facilitation, project delegation, design review, skill development, and professional networking opportunities.• Coordinate and execute creative photoshoots, manage all photo and video equipment, and help develop photography skills across professional and student staff.• Conduct cyclical audits to improve purchasing practices, sustainability, and strategic recommendations.• Manage vendor relationships, budget entries, quotes and purchase orders, project timelines, cyclical data collection, and task delegation.Notable Projects:• In 2026, conducted an audit and made strategic recommendations for Undergraduate Admissions, resulting in a 24% cost reduction across all printed materials and an 8% reduction in overall expenses for the department. • In 2025, developed my knowledge in digital accessibility, created organization-specific training videos for my team, and created an in-depth accessibility checklist for all future projects.• In 2024, re-imagined the visual strategy for Undergraduate Admissions resulting in a $0.05 average decrease in cost per recipient, despite a quantity increase.
EDUCATION
University of North Carolina at Charlotte
Psychology, B.S., & Sociology, B.A., Minor in Communication Studies
NOLS
Outdoor Leadership Program
University of North Carolina at Charlotte
Education Abroad
The University of North Carolina at Chapel Hill
Visual Communication
ABOUT SARAH W.
Graphic Designer, Photographer, and Creative Manager in the Education & Small Business Sectors
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