Sarah Armand

About Sarah Armand

Strategic Partnerships and Operations leader with a proven record of building high-performing global ecosystems and scalable operating models across digital media, SaaS, and content marketplaces—including Audible (Amazon), Yahoo News, HuffPost, and BBC. OMMA Award-winning executive with 15+ years driving GTM strategy, commercial execution, post-deal performance, and LTV-based partner retention across $150M+ P&L portfolios.Recognized for architecting Partnerships, Strategy, and Operations functions from 0 to 1—developing partnership performance scorecards, OKR/KPI frameworks, QBR/MBR rhythms, and AI-enabled productivity tools that transform newly executed agreements into long-term, high-value revenue streams. Deep expertise in Product Roadmap Influence, translating ecosystem insights into prioritized requirements for Engineering, Product Management, and Finance workstreams.A vocal advocate for Generative AI adoption within operational workflows, with hands-on experience launching AI-enabled products and building predictive performance dashboards. Expert at earning C-suite buy-in, mobilizing cross-functional teams across matrixed global organizations, and delivering business transformation results that drive operational excellence and platform scale.Global Ecosystem Partnerships | 0→1 Strategy & Operations | GTM Strategy & Execution | AI Strategy & Implementation | Generative AI (GenAI) Adoption | Partnership Lifecycle Management | Business Development (BizDev)| Product-Led Growth (PLG)| Portfolio Management | Strategic Alliances | Cross-Functional Leadership | Stakeholder Management | Executive Advisory | Data-Driven Storytelling | Business Intelligence (BI)| Subscription Growth | Content Licensing | Digital Transformation | Operational Rigor | KPI & OKR Development | Quarterly Business Reviews (QBR)| Market Analysis | Contract Negotiation | International Expansion | Scalable Infrastructure

Experience

1. Director of Content Planning, Operations, & Business Analytics

   Audible

   Aug 2021 — Present · Los Angeles, CA, US

   Architected joint GTM strategies and scalable content investment frameworks — partnering with leadership to identify the highest-impact opportunities across partnerships, creator ecosystems, customer journey insights, and AI-enabled product experiences (AI Voice, AI Summaries) — driving +15% global customer engagement and +10% revenue growth, directly informing executive investment strategy.• Led a global content business planning team, delivering operational excellence through cross-functional OKRs, advanced data analysis, and strategic partner and project management. Improved decision-making by implementing scalable investment models, customer-driven insights, and reporting frameworks.• Launched 0→1 AI-enabled product experiences — including an AI chatbot and AI Summaries — acting as the bridge between Product and Engineering teams to shape roadmap priorities and achieve +80% customer satisfaction, establishing a repeatable framework for future AI product partnerships• Tracked and analyzed partnership performance metrics across a $150M+ global portfolio — translating complex data into strategic analyses for executive leadership during annual business planning and monthly business reviews — enabling data-driven decisions on partner prioritization and investment

Education

• University of Southern California

  Masters Degree, Communication Management

  2009 — 2012

• University of Arizona, Eller College of Management

  Bachelor of Science in Business Administration, Marketing

Skills

• Brand Awareness
• Social Media Marketing
• Integrated Marketing
• New Media
• Excellent Written and Verbal Communication
• Strategy
• Facebook
• Mobile Applications
• Speaker
• Immersive Technology
• Media Relations
• Yoga
• Blogging
• Social Media
• Integrated Brand Marketing
• Proficient with Comscore, Google Analytics, Html, Mediamark Research Inc
• Proficient with Ad Sales, Communications, & Media Tools
• Digital Journalism
• Brand Equity
• Digital Media
• Native Advertising
• Brand Development
• Public Speaking
• Augmented Reality
• Media Tools
• 360 Video
• Management
• Proficient with Microsoft Office Products
• Advertising
• Branding Experience
• University Teaching
• Comscore
• Mobile Advertising
• Branded Content Development
• Marketing
• Content Strategy
• Marketing Strategy
• Branding Initiatives
• Video
• Account Management