Sarah Mills
Campaign Operations Manager @ TikTok LIVE | Driving Engagement | Growth Marketing | Lifecycle Campaigns | Campaign Strategy | Data-Driven Growth
- Role
- Marketing Campaign Operations Manager at TikTok
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sarah Mills
As an experienced Campaigns Operations Manager at TikTok LIVE, I specialize in driving business growth through innovative campaign strategies. My expertise lies in collaborating with cross-functional teams to design and launch impactful incentive programs that motivate creators and enhance engagement.Key Highlights- Successfully managed the planning and execution of complex marketing/incentive campaigns, ensuring alignment with business goals and objectives- Leveraged data analytics to measure and optimize the effectiveness of incentive programs, resulting in increased ROI and creator satisfaction/coverage- Fostered seamless coordination across marketing, product, and analytics teams, ensuring efficient and effective campaign delivery- Demonstrated strong budget management skills, maximizing resource allocation to achieve optimal campaign outcomes and high ROIs.My passion for leveraging data-driven insights and fostering collaborative team environments has consistently driven successful campaign operations. I am dedicated to creating strategic incentive programs that not only meet business objectives but also inspire and engage creators.
Experience
Marketing Campaign Operations Manager
Jun 2022 — Present · Los Angeles, CA, US
Ideated and successfully executed over 100+ TikTok LIVE Campaigns generating over $100M in incremental revenue exceeding business revenue goals -Managed campaign budgets effectively, ensuring optimal allocation for max ROISecured partnerships for TikTok LIVE, co-executed campaigns driving platform engagement, and facilitated donation growth through virtual gifting strategies-Collaborated cross-functionally with various teams to ensure seamless campaign execution and to drive business growth-Utilized analytics tools to track and analyze performance while implementing data-driven strategies to optimize campaigns and improve key metrics-Leveraged CRM, email marketing, and push notification tools to engage creators, driving participation in campaigns and aligning efforts with overall business goals-Owned all go-to-market (GTM) materials for campaigns, ensuring seamless execution and alignment with strategic objectives-Managed and mentored intern supporting campaign initiatives, providing structured onboarding, task delegation, and performance tracking-Leveraged data tools to analyze campaign performance, extract insights, and optimize marketing strategies-Assisted in launching internal paid ads for campaigns in partnership with an external agency, optimizing targeting, ad placements, and spend allocation to maximize reach and engagement
Education
Western Kentucky University
Bachelor's degree
2015 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.