Sarah Horowitz

WORK HISTORY

EDUCATION

ABOUT SARAH HOROWITZ

I lead AI product design and product marketing at adMarketplace, driving go-to-market strategies that transform the consumer search landscape. By blending user-centered design with data-driven insights, I create innovative solutions that enhance publisher platforms and solve complex industry challenges, enabling me to translate market insights, user research, and business objectives into market-ready products. My role bridges technical expertise and strategic execution, ensuring products connect with users and deliver business growth.With a cross-disciplinary career spanning UX design, product marketing, sales, and operations, I bring a unique perspective to AdTech. I partner with cross-functional teams to craft tailored solutions that elevate user experiences and increase engagement. Passionate about redefining search with AI-driven approaches, I focus on developing market-ready strategies that empower publishers and advance the future of consumer discovery.Some of my favorite career moments so far- Driving revenue growth for leading global Browsers and Buy Now Pay Later (BNPL) apps, while improving the consumer search experience through native search advertising- Leading AI product design, research, GTM, and strategy to shape how AI transforms search experiences- Creating collateral for the U.S. vs. Google Search Antitrust Trial, positioning our CEO as the lead witness- Establishing adMarketplace’s first consumer-facing UX design function and UX research arm, driving significant gains in consumer engagement and monetization.