Sarah Horowitz

AI Product Design & Product Marketing Leader | AdTech | Redefining Consumer Search Experiences

Role
Director, Product Marketing & Product Design at adMarketplace
Location
Golden, CO, US
LinkedIn followers
500 followers

About Sarah Horowitz

I lead AI product design and product marketing at adMarketplace, driving go-to-market strategies that transform the consumer search landscape. By blending user-centered design with data-driven insights, I create innovative solutions that enhance publisher platforms and solve complex industry challenges, enabling me to translate market insights, user research, and business objectives into market-ready products. My role bridges technical expertise and strategic execution, ensuring products connect with users and deliver business growth.With a cross-disciplinary career spanning UX design, product marketing, sales, and operations, I bring a unique perspective to AdTech. I partner with cross-functional teams to craft tailored solutions that elevate user experiences and increase engagement. Passionate about redefining search with AI-driven approaches, I focus on developing market-ready strategies that empower publishers and advance the future of consumer discovery.Some of my favorite career moments so far- Driving revenue growth for leading global Browsers and Buy Now Pay Later (BNPL) apps, while improving the consumer search experience through native search advertising- Leading AI product design, research, GTM, and strategy to shape how AI transforms search experiences- Creating collateral for the U.S. vs. Google Search Antitrust Trial, positioning our CEO as the lead witness- Establishing adMarketplace’s first consumer-facing UX design function and UX research arm, driving significant gains in consumer engagement and monetization.

Experience

  1. Director, Product Marketing & Product Design

    adMarketplace

    Mar 2025 — Present · New York, NY, US

Education

  • Maryland Institute College of Art

    Masters Degree, UX Design

  • Byram Hills High School

    High School

    2009 — 2013

  • Miami University

    Bachelor’s Degree, Strategic Communications; Double Minor in Marketing and Music Performance

    2013 — 2017

  • The College of Global Studies at Arcadia University

    Study Abroad, Public Relations

    2016 — 2016

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Sarah Horowitz — Director, Product Marketing & Product Design at adMarketplace in Golden, CO, US | Unifers