Sarah Cress
I help creatives and brands turn chaos into content by bringing strategy and storytelling together—with your brand\'s story, AI tools, and clear analytics.
- Role
- Relevant Academic Digital Marketing Projects at Full Sail University
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Sarah Cress
I’m a strategic and people-focused leader who genuinely loves figuring out how to make…
Experience
Relevant Academic Digital Marketing Projects
Feb 2024 — Present · Orlando, FL, US
Created a marketing research project proposal for Exploring Hand Therapy that identifies a strategic need, gathers secondary information and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills.• Created a website redesign proposal for A Step to Sober Living. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.• Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts- Received Course Director\'s Award• Created a public-relations campaign supporting fan awareness for World Wildlife Fund. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.• Developed an Intrapreneurial Business Proposal for Masterclass. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.
Education
ECPI University
Associate of Arts and Sciences - AAS, Web Page, Digital/Multimedia and Information Resources Design
Full Sail University
Bachelor's degree, Digital Marketing
Full Sail University
Associate of Arts and Sciences - AAS, Digital Marketing
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