Sarah Baker

About Sarah Baker

Passion for sports, health and wellness, entertainment, personal development, and taking on new tasks. I have found enjoyment in digital media and brand marketing to give a positive experience for fans and organizations. 7+ years of experience includes working in brand management, content creation, marketing and promotions, personal assistance, operations, community engagement, customer service, and more.

Experience

1. Social Media Manager & Brand Identity Coordinator

   Next Level Sports

   Mar 2025 — Present

   Develops and leads comprehensive social media strategies to strengthen brand visibility, increase audience engagement, and drive community growth across platforms- Builds relationships with 100+ partner high schools/universities nationwide to execute collaborative social media campaigns and extend brand reach- Oversees content calendar management, including capturing, editing, scheduling, publishing, and performance tracking for all organic social media initiatives- Directs and collaborates with designers, videographers, and content creators to produce compelling, on-brand multimedia content- Analyzes social media performance metrics to inform data-driven decisions and continuously optimize content, engagement tactics, and campaign effectiveness- Partners with student athletes to produce authentic, branded content that aligns with campaign goals and audience interests- Leads planning and execution of live event coverage and real-time social media activations to maximize reach and audience interaction

Education

• Washington State University

  Sport Management, Communication, Business