Sarah Posey
Marketing Specialist @Avance Care
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WORK HISTORY
Marketing Specialist @Avance Care
Raleigh, NC, US
Strategize and implement an aligned omni-channel content plan to move prospective customers from awareness funnel stages to customer and loyalist funnel stages• Design, schedule and publish all social media content to make services and locations known and establish brand as a healthcare industry leader• Analyze insights and optimize social media campaigns and content strategies to produce higher engagement rates• Develop, implement, and strategize marketing activities for internal and external key audiences, including consumers, physicians and patients • Copy-write and edit all website content, collateral content, and social media content from all team members• Strategize content calendar for all external marketing communications including monthly newsletter, blog, and social media channels• Produce and manage social media channels for 26 acquired medical practices, including Facebook, Instagram, and LinkedIn• Establish and optimize all location listings on various platforms to provide accurate information and increase exposure• Collaborate with all co-workers to achieve location-specific marketing campaigns to increase customer acquisition and retention• Monitor and respond to patient reviews to address patient experience concerns, processes, and strategies• Create, design, and implement all e-mail communications to patients within SalesForce and Constant Contact platforms• Create, design, and implement all automatic e-mail workflows, including welcome e-mails, seasonal e-mails, and reminder e-mails • Assist company in all growth efforts to expand more locations and wider brand awareness and authority in the state of North Carolina
EDUCATION
Oklahoma State University
Bachelor of Arts - BA, English Professional Writing, 4.0
Kanakuk Institute
Leadership and Biblical Studies, Bible/Biblical Studies
ABOUT SARAH POSEY
Professionally, I come alongside brands with missions I\'m passionate about and dive head first into producing content that will move the needle and produce long-term relationships. In a digital landscape that\'s filled with multiple platforms, controlled by ever-changing algorithms, and saturated with professional content creators, you need someone who can create original content to bring your brand and company to the forefront of consumers\' minds - and keep it there. Though I originally studied Professional Writing and had every intention of living in New York City as a book editor and publisher, I fell in love with the way content creation and marketing gave me the opportunity to marry my (a little nerdy) love for grammar, spelling, rhetoric, copywriting, and editing with that of graphic design, creative writing, photography, and videography. I embrace challenges head on with a passion for self-discovery and completing long to-do lists. Tackling projects, increasing customers, and establishing your brand within the community is what I aim for. In the end, I love working for companies with a foundational mission driving the company forward, with a space for me to be creative and connect with as many different people and consumers in a way that benefits them. More about me as a person? I dream of living on the move with constant mountain views, wide open roads with bike wheels spinning under me, bottomless cups of black coffee, endless books to read, and my dog and husband next to me. Think vandwelling in Colorado with my own personal traveling library and coffee shop. That\'d be pretty sweet.
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