Sarah Yates

About Sarah Yates

I am a marketing professional with a focus on targeted customer growth with over 20 years…

Experience

1. Manager Transformation Lead

   EY

   Apr 2022 — Present

   Core member of the Transformation team on the engagement, working closely with teams to share best practices and frameworks by utilizing my deep knowledge of the client and their customer base. • Demonstrated strong stakeholder management skills both internally and externally during time on the engagement, which has been key to ensuring my teams maintain and exceed service delivery and identify opportunities for improvement. • Led teams to significant revenue achievement for the client and overhauled the campaign creation process to minimize delay and improve responsiveness. • Paid campaigns achieved 3.4M impressions, with a CTR of.3% and 334 qualified leads. • Marketing leads generated over 30% of overall B2B sales.

Education

• Appalachian State University

  Bachelor of Science (B.S.), Communication, Advertising

  2000 — 2004

Skills

• Photoshop
• Design Logos
• Non-Profits
• Business to Business Marketing
• Fundraising
• Local Marketing
• Sales Management
• Media Relations
• Corporate Events
• Marketing Strategy
• Nonprofits
• Email Marketing
• Illustrator
• Account Management
• Event Planning
• Budgets
• Sales Promotion
• Strategy
• Marketing
• Market Planning
• B2b Marketing
• Brochure Production
• Online Advertising
• Graphic Design
• Indesign
• Newsletters
• Advertising
• Billboards
• Direct Mail
• Public Relations
• Marketing Communications
• Cataloging