Sarah Williams
Partner, Creative Director @Beardwood
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WORK HISTORY
Partner, Creative Director @Beardwood
EDUCATION
Yale University - Yale School of Management
AIGA Business Perspectives for Creative Leaders
Western Michigan University
BFA, Magna Cum Laude, Graphic Design
ABOUT SARAH WILLIAMS
I believe courageous creativity leads to big ideas that help brands grow. By setting the vision and leadership for our multi-talented design team at Beardwood & Co, we deliver award winning work that brings strategy and innovation to life. I have a passion for brands with ambition, from global leaders to fast-growth start-ups. I care deeply about meaningful collaboration with clients, understanding their business challenges, and build tools to unlock potential and create alignment. Recent launches include a global identity and packaging redesign for Sabra and Obela, a new visual identity for fitness-firebrand Cyc, and a redesign that boosted Honest Tea\'s growth by 64%— earning one of the first Nielsen Design Impact Awards. Other achievements include a global visual identity for Westin Hotels, leading and executing 360° campaigns for Sperry, and over 100 projects for Bath & Body Works. I\'ve been honored to work with brands leading the way to a more sustainable world including Seventh Generation, S\'well Bottle, and Happy Family. My career began at Landor Associates, launching Song Airlines, and creating new brands for Pfizer and Pepsi.
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