Sarah Williams

About Sarah Williams

I believe courageous creativity leads to big ideas that help brands grow. By setting the vision and leadership for our multi-talented design team at Beardwood & Co, we deliver award winning work that brings strategy and innovation to life. I have a passion for brands with ambition, from global leaders to fast-growth start-ups. I care deeply about meaningful collaboration with clients, understanding their business challenges, and build tools to unlock potential and create alignment. Recent launches include a global identity and packaging redesign for Sabra and Obela, a new visual identity for fitness-firebrand Cyc, and a redesign that boosted Honest Tea\'s growth by 64%— earning one of the first Nielsen Design Impact Awards. Other achievements include a global visual identity for Westin Hotels, leading and executing 360° campaigns for Sperry, and over 100 projects for Bath & Body Works. I\'ve been honored to work with brands leading the way to a more sustainable world including Seventh Generation, S\'well Bottle, and Happy Family. My career began at Landor Associates, launching Song Airlines, and creating new brands for Pfizer and Pepsi.

Experience

1. Partner, Creative Director

   Beardwood

   Feb 2006 — Present

Education

• Yale University - Yale School of Management

  AIGA Business Perspectives for Creative Leaders

  2013 — 2013

• Western Michigan University

  BFA, Magna Cum Laude, Graphic Design

  1996 — 2001