Sarah Wermuth

About Sarah Wermuth

EXCERPT FROM CLIENT RECOMMENDATION:“If [Sarah] she says she will do something, she ensures it is done. the ultimate professional. I have benefitted greatly in my role from her expertise. a great example for the team to follow.”Results-driven consumer marketing strategist with outstanding record of accomplishment developing and executing powerful, marketing and merchandising processes. An effective change agent with proven ability to ideate, articulate a vision, gain buy-in and drive engagement to transform strategies into actions. Collaborate effectively across multiple groups. Efficient in managing multiple priorities. Agile in responding to challenges; adapt quickly to handle the unexpected. Key strengths: Expertise in using consumer insights, a “voice of the customer” (VOC) approach and shoulder-to-shoulder teamwork to drive continuous improvement of lift levels and promotional efficiencies in diverse product categories An effective leader with proven ability to train, coach and motivate. Improve business results by teaching associates how to use data analytics and insights to achieve growth. Skilled in active listening, managing expectations, leading change, and having tough conversations when necessary to keep everyone focused on the goals. Proven ability to identify growth opportunities through analytics. Creative in developing customer-specific, insights-based shopper solutions. In-depth understanding of how shoppers behave in different formats/channels/ customers. Marketing experience: target market identification, category management, brand management, assortment planning, Promotions & Pricing (PnP) strategies, lifestyle segmentation, post-event analysis, plan-o-gram (POG) development.

Experience

1. Manager Customer Insights Shopper Marketing

   Niagara Bottling

   Jan 2023 — Present

   Lead the development and execution of plans across key Niagara Water categories and initiatives. Manage a range of shopper marketing programs across retail channels that drive category growth by understanding brand positions, category drivers, and shopper insights • Develop customer-specific insights-based shopper solutions• Work cross-functional with partners in Sales, Marketing, Finance, and Legal to implement retail/customer-specific plans • Own digital promotional strategy (retail media) and partnerships for retailers: Kroger, HEB, Walmart, Instacart, DoorDash• Own the e-commerce process for Niagara Brand across retail channels • Partner with Marketing Directors and VPs on the execution of major-scale events• Experience in launching new brands • Manage Marketing Budget

Education

• Saint Joseph's University - Erivan K. Haub School of Business

  PLMA Executive Education Program - Food Marketing

• University of Southern California

  Food Industry Management Executive Program

• University of Cincinnati

  MS

• University of Cincinnati College of Business

  BBA