Sarah Weinger

About Sarah Weinger

With over a decade of experience in content strategy and programming, I currently serve…

Experience

1. Sr Manager, Content Merchandising - Hbo Max

   Warner Bros. Discovery

   Mar 2023 — Present · Los Angeles, CA, US

   Drive subscriber engagement, discovery, and retention by developing and executing in-app DTC merchandising strategies. •Lead the in-app strategy and launches of all things live (news, sports, events, and channels).•Run all content strategy and curation of Max on partner platforms including Amazon PVC, Hulu, YouTube, Roku, and Apple TV. Develop strong relationships with outside teams to ensure Max priorities are represented across all partner apps.•Collaborate cross-functionally with teams including Engagement Marketing and CRM to innovate ways to increase the lifecycle value and retention of subscribers and reduce churn. Create a highly engaging experience for customers while increasing growth and conversion rates by curating titles for emails and push notifications. •Lead A/B testing for the Merchandising team. Collaborate with the Product, Experimentation, and Personalization teams to experiment new features and optimize app performance. •Utilize quantitative and qualitative data, consumer behavior insights, and audience segmentation models to inform page curations and increase content consumption. Leverage content and pivot strategies to capitalize on newsworthy events, cultural moments, and the competitive landscape.

Education

• UCL

  Anthropology, Political Science

  2011 — 2011

• The George Washington University

  BA, Political Communication, International Affairs

  2008 — 2012

Skills

• Tv Production
• Editing
• Broadcast
• Television Programming
• Video Production
• Storytelling
• Entertainment
• Journalism
• Video Editing
• Tv News Production
• Microsoft Office
• Social Media
• Media Production
• Blogging
• Media Relations
• Social Networking
• Television
• Final Cut Pro
• Facebook
• New Media