Sarah Warner

Group Senior Crm Executive - Automation @Halfords

Redditch, GB

Develop the existing CRM automated programs for all Halfords customer bases, focusing initially on email and looking for any opportunities within SMS, Online personalization, Paid Search and Social. •Working closely with the CRM data agency, Web personalisation and Performance Marketing team.• Design and build new automated campaigns to support business needs and/or using customer and data insight.•Assist with the optimisation of the contact strategy for Motoring Club members and non-members email programme.• Used data models and customer data to create dynamic and highly personalised campaigns efficiently, with test and learn approach to ensure campaigns drove the desired results.•Use segmentation techniques to select audiences to target campaigns to the right customers, using the right channel ensuring that customers receive appropriate levels of contact.• Work closely with external partners: design agency, data providers, dynamic content agency and email send provider.

North Warwickshire and South Leicestershire College

Professional qualification - CIM

Canterbury Christ Church University

BSc

Magdalen college school

A-Level

Stowe school

GCSE