Sarah Traeger
Content Manager @DCS | Dental Claim Support
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WORK HISTORY
Content Manager @DCS | Dental Claim Support
Develops a content strategy aligned with short-term and long-term marketing targets -Collaborates with marketing and design teams to plan and develop site content, style and layout -Creates and publish a variety of engaging content -Edits, proofreads and improves writers’ posts -Liaise with content writers to ensure brand consistency -Optimizes content according to SEO -Uses content management systems to analyze website traffic and users engagement metrics -Uses HubSpot to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers -Develops an editorial calendar and ensure the content team is on board -Ensures compliance with the law (e.g. copyright and data protection)-Stays up-to-date with developments and generate new ideas to draw the audience’s attention
EDUCATION
University of North Georgia - Mike Cottrell College of Business
Bachelor of Business Administration - BBA, Marketing
ABOUT SARAH TRAEGER
Story-teller. Content strategist + writer. People person.
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