Sarah Totis
Digital Marketing Specialist | Social Media Manager | Community Manager
- Role
- Founder at Mockingjay Marketing
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Sarah Totis
Dynamic marketing and social media professional with over 10 years of experience in…
Experience
Founder
May 2018 — Present · Baltimore, MD, US
Founded and established a freelance marketing firm specializing in videography, video production, and social media marketing by leveraging personal network and digital platforms. • Established marketing platforms by setting up social media accounts on Facebook, Instagram, and LinkedIn, developing marketing campaigns using Canva and Google Ads, and organizing digital marketing strategies with Hootsuite.• Created websites and various owned materials, including logos, graphics, videos, and photographs, by using WordPress, Adobe Creative Suite, and DSLR cameras, enhancing brand identity for clients.• Grew client businesses through digital advertising by an average of 75% by conducting audience analysis, setting up targeted ad campaigns on Facebook and Instagram, and monitoring ad performance using Google Analytics.• Analyzed and reported on potential growth areas by conducting market research, utilizing tools like SEMrush and Google Trends, and creating actionable plans that improved client engagement by 30%.• Worked with clients to develop creative and unique marketing plans by conducting strategy sessions, identifying unique selling propositions, and customizing content using storytelling techniques, resulting in a 50% increase in client satisfaction.
Education
Washington College
Bachelor's Degree, Business Management, Marketing
2014 — 2018
Loyola University Maryland
Master of Business Administration - MBA, Business Administration and Management, General
2018 — 2019
Skills
- Writing
- Leadership
- Teamwork
- Public Speaking
- Creative Writing
- Photography
- Film Production
- Editing
- Social Media
- Horse Care
- Photoshop
- Microsoft Office
- Proposal Writing
- Time Management
- Film Editing
- Management
- Social Media Marketing
- Powerpoint
- Marketing
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