Sarah Tarta
Senior Marketing Analyst (Personalization, AI) at BCG | MBA Candidate @ Boston College
- Role
- Senior Analyst Marketing (Personalization, Ai) at Boston Consulting Group (BCG)
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sarah Tarta
As a Senior Analyst in the Marketing, Sales and Pricing practice area at BCG, I provide expertise, conduct assessments across a variety of marketing channels, develop thought leadership, and generate insights for BCG case and proposal teams. My professional experiences began in Banking and include strategy & insights, marketing analytics, leveraging Excel & Tableau, and customer experience.I graduated cum laude from Babson College with a B.S. in Business Administration and concentration in Finance in 2020.
Experience
Senior Analyst Marketing (Personalization, Ai)
Apr 2024 — Present · Boston, MA, US
Led a global AI marketing maturity survey, benchmarking brands and shaping strategic sales initiatives for a major tech client• Built a marketing performance center of excellence, integrating disconnected data into a self-service Tableau dashboard, reducing review cycle times by 25%• Conducts marketing diagnostics (SEO, paid search, website performance, consumer insights, social listening) for 300+ global clients, driving data-driven optimizations• Leads the AI Excellence Index, Personalization Index and Data-Driven Maturity Survey, assessing marketing capabilities (data, strategy, AdTech, AI) to provide competitive insights• Supports Personalization and GenAI topics through content initiatives, thought leadership, and commercial development
Education
Babson College
Bachelor's of Science in Business Adminstration, Finance
2017 — 2020
Nikola Tesla STEM High School
High School Diploma, High School/Secondary Diplomas and Certificates
2012 — 2017
Boston College Carroll School of Management
Master of Business Administration - MBA
2025 — 2029
Skills
- Art
- Microsoft Office
- Public Speaking
- Volunteering
- Minitab
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