Sarah Smith

About Sarah Smith

20+ years of experience in marketing and advertising. Most passionate about…

Experience

1. Senior Principal, People & Culture

   PMG

   Mar 2022 — Present · Dallas, TX, US

   PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, insights, creative and media, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™.We’re pushing the industry forward by prioritizing professional and personal development for our people and need smart, dedicated people to help us get the job done. As the People & Culture team, we do everything from recruiting and onboarding to special event planning, employee relations, and furthering the development of our robust training and mentorship programs across our officesOur company is powered by amazing people and technology, creating a culture that is unmatched in digital and that consistently ranks among Ad Age’s Best Places to Work. Enabled by independence, a commitment to doing the right thing, and always changing for the better, PMG is dedicated to building a culture of belonging, diversity and inclusion, and to being a home for PMGers to grow both personally and professionally.

Education

• University of Miami Herbert Business School

  Marketing Major, Communications & Advertising Minor

  1997 — 2001

Skills

• Digital Strategy
• Integrated Marketing
• Digital Marketing
• Media Planning
• Brand Architecture
• Brand Management
• Creative Strategy
• Advertising
• Website Development
• Team Leadership
• Cause Marketing