Sarah Slegh Mathew

About Sarah Slegh Mathew

Crossing from analog to digital and back again, I thrive in the challenge of creating the best visual and user experience in every thing I design. I like to mix the organic with the man made, the tactile with the pixels. Design is everywhere and sends all kinds of messages - my goal is to design in a way that inspires people to be fully alive.

Experience

1. Manager, Brand Creative Design

   Brooks Running

   Mar 2025 — Present · Seattle, WA, US

   Leading a team of designers responsible for Brooks\' brand campaigns, global event design, loyalty program, direct mail program, CRM, retail presence - and many more things in between- Brand campaigns: creating moments where we can share our Brooks brand and ethos in varied ways depending on the specific market- Global event design: crafting the experience runners have when they interact with our brand around the world. Keeping a consistent brand presence while curating localized moments of delight for the runner- Loyalty program: growing our Brooks Run Club loyalty program and building meaningful touchpoints with the runner to reward their run. Started at zero, now it\'s 1 Million runners and growing- Direct mail program: producing our yearly catalog, quarterly mailers, and quick-turn promotional postcards- CRM: building and maintaining our brand presence through email and SMS, with over 30 touch points each month- Retail: maintaining our flagship store creative design, building out our shop-in-shop creative and experience, with more expansion on the horizon.

Education

• University of Northwestern – St. Paul

  Bachelor of Science (BS), Graphic Design

  2008 — 2012