Sarah Skapik
Staff Product Designer @HubSpot
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WORK HISTORY
Staff Product Designer @HubSpot
EDUCATION
University of California, Santa Cruz
BA, Cultural Anthropology
Parsons School of Design - The New School
AAS, Graphic Design
General Assembly
User Experience Design Immersive
SKILLS
ABOUT SARAH SKAPIK
I’m a Principal Product Designer with nearly 20 years of design experience spanning product, brand and marketing—bringing a uniquely holistic perspective to how people connect with businesses and products. Over the past decade, I’ve helped launch and grow products from zero to one and beyond, shaping strategy across onboarding, platform architecture, licensing, and AI-powered experiences. My work sits at the intersection of systems thinking and cross-functional execution—translating vision into scalable frameworks, building alignment across teams, and delivering outcomes that matter. I’m equally invested in craft and collaboration: mentoring designers, navigating organizational complexity, and elevating the quality of both design and decision-making. I’m currently focused on the next wave of intelligent UX—specifically where AI can reduce friction and deliver more value across complex systems.
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