Sarah Simpson
Marketing Senior Manager @AAB
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WORK HISTORY
Marketing Senior Manager @AAB
Key technical tasks:• Marketing strategy• Budget management• Brand management• Business development• Advertising design/creation• Article and blog content• Press releases• Online marketing management• Recruitment marketing• Office Bearer for The Anderson Anderson & Brown Charitable Initiative (AABi)• Internal communications• Sponsorship management• Alumni engagement management• Membership communications
EDUCATION
Robert Gordon University
(BA) Hons, Management with Marketing
ABOUT SARAH SIMPSON
Marketing Senior Manager at AAB, the tech-enabled business critical services group. I lead the firm’s marketing team and am responsible for providing in-house marketing expertise across all service lines and entities of the AAB Group, ensuring accurate and timely delivery of marketing initiatives and activities in line with various internal and external requirements. This highly diverse role covers marketing strategy, brand and budget management, all media activity (including PR), online marketing management, recruitment marketing and internal communication, liaising with the team internally and with external suppliers. I also have an active role within the Business Development Team of the firm as both functions work in collaboration to support the firm’s numerous growth initiatives.
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