Sarah Simonsen
- Role
- Digital Marketing Manager, Us Team Lead at Informa
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Sarah Simonsen
Digital marketing leader and consultant with 12 years of career experience leading…
Experience
Digital Marketing Manager, Us Team Lead
Dec 2022 — Present
Lead and develop team of Digital Marketers, including day-to-day management of the team, coaching, and workload priorities - Build, Present, and train internal stakeholders and team members on Email Best Practices - Manage seamless digital marketing production process for multi-million dollar Informa Tech brands including Black Hat, Game Developers Conference, Enterprise Connect, ICMI, Network Computing, Dark Reading, Omdia, and Data Center World - Manage heavy promotional schedule for Informa Tech brands - Ensure digital marketing best practices are communicated and applied to all campaigns - Manage requests and workload ensuring requirements are collected and managed to deadlines - Analyze campaigns and share key takeaways with stakeholders for optimization and improved performance - Responsible for the Digital Marketing Team’s performance management, goal setting, and training plans - Work closely with Automation and Segmentation Managers to ensure standard and consistent process and reporting -Interim management for UK team
Education
Weber State University
Associate of Applied Science (AAS), Web & User Experience
2014 — 2016
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