Sarah Sherren

About Sarah Sherren

I’m an ecommerce leader focused on driving profitable growth across major marketplaces, with deep expertise in Amazon and retail media strategy.In my role at Pattern, I oversee marketplace strategy, performance, and advertising execution across platforms like Amazon, Walmart, Target, and others. I specialize in Amazon Ads, developing full-funnel strategies that improve efficiency, scale revenue, and align media investment to total business impact—not just isolated metrics.My approach combines data-driven analysis with strong business acumen. I focus on identifying root causes behind performance shifts, building actionable growth plans, and ensuring advertising, content, pricing, and promotional strategies work together to drive sustainable results.I also lead and develop high-performing teams while implementing streamlined processes and AI-driven solutions to improve productivity and decision-making.At the core of my work is partnership—translating complex marketplace data into clear strategies that help brands scale with confidence.

Experience

1. Associate Director of Ecommerce

   Pattern

   Sep 2025 — Present · Lehi, UT, US

   Oversee 18 brand accounts generating $180M+ in annual retail revenue across major ecommerce marketplaces- Lead and develop a team of five, driving performance, accountability, and operational excellence- Own marketplace strategy and execution across Amazon, Walmart, Target, and Macy’s, ensuring profitable growth- Direct multi-million-dollar advertising investments across platforms, optimizing for sales growth, True ROAS, and TACOS efficiency- Analyze performance trends, identify root causes of revenue shifts, and deliver data-backed growth recommendations and forecasts- Drive strategic ecommerce initiatives spanning content, catalog, promotions, pricing, and media to unlock incremental revenue- Implement streamlined processes and AI-enabled solutions to increase team productivity, reporting accuracy, and execution speed- Serve as executive point of contact for brand partners, translating complex performance data into clear, actionable business insights.

Education

• Brigham Young University

  Bachelor of Arts - BA, Communications

• Brigham Young University

  Minor, French Studies