Sarah Sher

Director of Communications and Video Content @University Of Arizona Health Sciences

Tucson, AZ, US

In my role at the University of Arizona Health Sciences, I design content plans, enhancing our educational, research, and clinical care missions through innovative video strategies. I lead the development of a dynamic brand for external videos, ensuring it aligns with market trends and audience engagement.Collaboration is central to my work. I engage with a diverse team of creative professionals, steering the production, publication, and evaluation of our campaigns. We focus on analyzing market data and digital metrics to refine our strategies and increase campaign effectiveness.As a leader, I manage and mentor a team of producers, videographers, editors, scriptwriters, and designers, fostering a culture of creativity and excellence. My role extends to advising the executive team, ensuring our communication strategies effectively convey our mission and goals.My position blends strategic planning, creative direction, and data-driven decision-making, all focused on advancing UArizona Health Sciences\' presence and impact in the health sciences sector.Key Accomplishments:• Spearheaded successful campaign to achieve 4.5M impressions, views, and 94% completion rate.• Created and implemented fresh brand for external videos.• Directed creative strategies for billion-dollar initiative, CAMI, Center for Advanced Molecular and Immunological Therapies.

School of Visual Arts

Bachelor of Fine Arts (BFA), Film

The New School

Graduate Certificate, Media Management and Leadership

The New School

Master of Arts - MA, Media Studies