Sarah Sheerer
Content Marketing Manager @Cogent World
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WORK HISTORY
Content Marketing Manager @Cogent World
New York, NY, US
EDUCATION
University of Florida College of Journalism and Communications
Bachelor of Science - BS
ABOUT SARAH SHEERER
My diverse work experiences have shaped me into a motivated, eager-to-learn team player with a passion for building relationships and exploring the ever-evolving media landscape. I am skilled in InDesign, Illustrator, Photoshop and Salesforce Marketing Cloud. Additionally, I have managed various social media channels to improve overall platform performance and assisted in the development and finalization of paid advertisements. I am effective at communicating on behalf of a brand and collaborating cross-functionally in a fast-paced, goal-driven environment.In my previous role at Fruth Group, an imaging and managed services provider dedicated to helping businesses protect and automate their technology environments, I created compelling marketing materials, including brochures, social media graphics, and website content, that significantly enhanced our brand\'s visibility. By working hand-in-hand with the sales and IT teams, I enhance the design and marketing processes to achieve optimal results and drive efficiency. Additionally, I implement innovative social media strategies and leverage analytics to strengthen Fruth Group\'s online presence, ensuring we connect powerfully with our audience and stand out in a competitive market.While serving as the Assistant External Affairs Editor and Social Media Director for the student-led publication Strike Magazine GNV, I gained hands-on experience in building both brand and personal relationships to enhance the magazine’s reach and impact. In these roles, I coordinated giveaways and partnerships, most notably with How Bazar, a local curated fashion, art, and music store/venue. More importantly, these experiences allowed me to thrive in an environment where my passions for pop culture, fashion, diversity, and self-expression intersected.
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