Sarah Shawaker
Social Media Content Creation Specialist at Outward Hound
- Role
- Social Media Content Creation Specialist at Outward Hound
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Sarah Shawaker
Content Porfolio: https://drive.google.com/file/d/1HNklvzoyzTlqGpyZvclQYQq9XUYl0Vdw/viewView my writing: https://recovery.com/author/sarah-shawaker/I’m the Social Media Content Creation Specialist at Outward Hound, where I produce thumb-stopping, pet-centric content built to drive awareness, retail traffic, and authentic community engagement. I ideate, film, and edit short-form videos weekly; track trends and reactive moments; partner with influencers; and craft narrative-driven content across TikTok, Instagram Reels, and YouTube Shorts. Passionate about storytelling, brand voice, and all things pets, I bring a data-backed, platform-native approach to social that turns views into real impact.
Experience
Social Media Content Creation Specialist
Dec 2025 — Present · Denver, CO, US
Ideate, film, and edit 3–5 short-form videos per week featuring our products and pet talent- Own the content calendar, including retailer-exclusive drops timed to in-store resets- Track trends, hashtags, and audio memes; pitch reactive content within 24-hour windows- Partner with influencers, manage product seeding, and amplify high-performing UGC- Report reach, engagement, and traffic lifts; A/B test hooks, captions, and CTAs- Develop, curate, and publish engaging content (text, images, videos, etc.) across social media platforms like Facebook, Instagram, X, TikTok and YouTube Shorts- Respond to comments, messages, and other inquiries, fostering community and building relationships with followers- Run social media ad campaigns, managing budgets, and optimizing campaigns for maximum reach and engagement- Keep abreast of social media trends, best practices, and platform updates to ensure content remains relevant and effective.
Education
University of Wisconsin-Madison
Bachelor's degree, Psychology and Spanish
2017 — 2020
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