Sarah Shaffield

About Sarah Shaffield

National Account Manager with 17+ years of experience in the Foodservice sales industry who enjoys the dynamic, ever-changing, and complex business to business to business (B2B2B) environment. Partners with Top 200 Restaurant Chains by identifying unique menu solutions to expand their reach in the marketplace with Sustainably Sourced products. Excels in relationship building; highly skilled and experienced in negotiating, forecasting, budget management, project management, product development and commercialization to help promote the success of an organization.

Experience

1. National Account Manager

   High Liner Foods

   Feb 2020 — Present

   Southeastern National Account Manager for the leading seafood provider in the country, selling both processed and unprocessed products. I have the privilege of pioneering new business and developing relationships with key decision-makers at Top 200 National Chains-Successfully launching Nationwide LTOs with Top 200 chains-Collaborating with customer Culinary and HLF R&D teams to develop new products: from flavor trends and innovation discussions all the way through product development, commercialization and LTO market tests-Working with my team to develop competitive RFP bids for new business with Top 200 Restaurant Chains. Assisting finance in building & analyzing P & Ls and facilitating contract renewals-Partnering with buyers to accurately forecast usages and monitor inventory levels to prevent supply chain disruptions. Working in lockstep with customers to mitigate risk when delays are unavoidable-Working with procurement and ingredient teams to monitor lead time requirements for production and shipping. Maintaining an open dialogue with operators on necessary commitment dates-Collaborating with legal departments to facilitate Master Service Agreements, Product Agreements, and General Terms & Condition Contracts that protect the company while honoring our customer partnership-Working with customer and HLF Quality teams to facilitate Desk & Field Plant Audits, and managing product specification discussions and updates if required.

Education

• The University of Alabama

  Bachelor's degree, Communications and Information Sciences

  2002 — 2006

Skills

• Selling
• Leadership
• Consumer Products
• Distributors
• Grocery
• Food Service
• Food Industry
• Customer Insight
• Food
• Management
• Sales
• Strategic Planning
• National Accounts
• Key Account Development