Sarah Seeger
Head of Consumer Regulation & Policy @LiveWest
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WORK HISTORY
Head of Consumer Regulation & Policy @LiveWest
EDUCATION
Southbank University
Bsc (Hons), Social Sciences
SKILLS
ABOUT SARAH SEEGER
Director | Strategic Planning | Consumer Regulation (C1)| Change Management | Financial Inclusion | Stakeholder Engagement | Service Redesign | Board Reporting | Public AffairsBridging the gap between the Boardroom and the doorstep.I believe that policy is only as good as the impact it has on customers. My work sits at the intersection of political and regulatory shifts and everyday lived experience. I don’t just interpret regulation, I translate it into practical strategies that make life better for customers and build resilient organisations.I thrive on challenge, with a proven record of navigating complex legislative landscapes; from welfare reform to the Social Housing Regulation Act. My approach is rooted in understanding lived experience and diverse needs, combined with data-driven service design. I blend commercial acumen with deep social purpose, ensuring that financial resilience and customer satisfaction are mutually reinforcing.Whether I’m lobbying for change, commissioning a contract or redesigning a service, my focus remains the same: ensuring strategic objectives result in safer homes, empowered customers and services to be proud of.What I offer:Strategic Navigation: Making sense of regulation and legislation to create strategies that deliver.Innovative Problem Solving: Creating cost-neutral services that radically boost customer satisfaction.Strategic Influence: Forging relationships with the Housing Ombudsman, NHF, and Government to shape a fairer housing, welfare and community landscape.Empathetic Leadership: Building high-performing teams that are as passionate about customer outcomes as they are about excellence.Key AchievementsElevating Living Standards: Designed a sector-leading response to damp and mould, turning a major concern into a blueprint for better, safer housing.Transforming Customer Experience: Launched a Customer Navigator Service that saw satisfaction scores leap from 4.75 to 9.25/10, while remaining cost-neutral.Regulatory Excellence: Led an organisational change program that embedded consumer regulation, resulting in a C1 grade.Economic Resilience: Created a financial inclusion strategy that saved customers £1m annually and reduced bad debt during the Universal Credit rollout.Voice of the Sector: Influenced national policy through Select Committee testimony and media appearances, ensuring the human impact of welfare reform stayed at the heart of the debate.Award-Winning Impact: WISH Housing Professional of the Year for commitment to supporting customers through welfare reform.
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