Sarah Searls
Senior Vice President, Global Digital @Marriott International
Signup · Get unlimited contacts
WORK HISTORY
Senior Vice President, Global Digital @Marriott International
US
Oversee Marriott’s global digital strategy and execution for one of the world\'s largest digital travel platforms to elevate digital customer experiences that grow revenue and market share today while transforming and shaping the future of digital to unlock the potential of Marriott’s multi-year extensive technology investments and overall scale. Serve as business owner of Marriott’s global digital direct channels, including Marriott.com and the Bonvoy Mobile App. Develop on-property digital solutions for guests, translate Marriott’s 30+ brands and global scale into unique, localized experiences, and partner cross-functionally to drive core business goals across loyalty, dining and other disciplines.
EDUCATION
Wesleyan University
BA, College of Social Studies (economics, history and political philosophy)
Duke University - The Fuqua School of Business
MBA
SKILLS
ABOUT SARAH SEARLS
I am a global leader with extensive experience building and leading diverse organizations at the intersection of Digital, Marketing, and Analytics to transform customer experiences, and grow business outcomes at scale. A life learner passionate about driving continual improvement, evolution, and innovation using data and insights, connecting customer dynamics to business levers, and through deep collaboration and engagement with team members, peers, partners, and industry thought leaders.o Digital – product management, UX design, conversion optimization, omni-channel personalization, digital and marketing technology investment/transformationo Data and Analytics – predictive modeling and AI, marketing spend optimization – media mix modeling and digital attribution, A/B test design, customer segmentation and persona development, LTV modelingo Marketing, MarTech and Loyalty – brand marketing and creative campaign development, paid media strategy across digital, social, search, and CTV/Linear TV, CRM, Loyalty and susbscription growth and retention strategyo Corporate Development – deal negotiation, strategic investments and partnership structuring and evaluationo People Leadership – Significant management experience, including designing and building various functional teams and leading 50-450+ person global organizations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.