Sarah Sardinha

About Sarah Sardinha

I help growing teams turn HubSpot from a source of friction into a system they actually trust and know how to use.I’m the founder of Streamlined Simplicity, a HubSpot solutions partner built to support companies as they scale. Not just by fixing what’s broken, but by designing CRM systems that can evolve with the business. My background includes years in the HubSpot ecosystem, including time inside HubSpot, which gives me a practical understanding of how the platform is intended to work and where it often breaks down in real-world use.Most of the teams I work with don’t need more HubSpot.They need clarity, structure, and a CRM that reflects how their business actually operates.That’s where I come in.I lead and assemble the right mix of strategy, technical execution, and operational support to solve complex HubSpot challenges. This includes everything from data quality and overengineered processes to reporting gaps, attribution issues, and stalled user adoption. Depending on the engagement, that may mean hands-on strategic work, technical oversight, or bringing in trusted specialists across sales, marketing, RevOps, automation, and data.A core part of my work is helping teams become less dependent on outside support over time. The goal is not long-term reliance, but confidence, internal ownership, and systems that become easier to manage as the organization grows.If your CRM feels harder to use than it should, or your team is spending more time working around HubSpot than with it, you are not alone. It is fixable.

Experience

1. Founder Principal Consultant

   Streamlined Simplicity Llc

   May 2022 — Present

   Founded Streamlined Simplicity to help growing teams simplify, scale, and stabilize their use of HubSpot as their businesses evolve.Lead strategic CRM initiatives focused on long-term usability, data integrity, and cross-team alignment across marketing, sales, and operations.Design scalable HubSpot architectures that support reporting, attribution, automation, and AI readiness while reducing operational friction for end users.Oversee and assemble project teams tailored to each client’s needs, including specialists in RevOps, automation, data, sales enablement, and marketing operations.Partner closely with executive stakeholders to translate business goals into practical CRM strategies that teams can adopt, maintain, and own internally over time.Guide clients through complex challenges such as CRM cleanups, deduplication, lifecycle redesign, lead and deal process optimization, and reporting standardization.Serve as a trusted advisor for organizations navigating growth, internal change, budget constraints, and platform adoption challenges.

Education

• Southern New Hampshire University

  Bachelor’s Degree, Business Administration

  2017 — 2018