Sarah Sanders

About Sarah Sanders

I am a Marketing Executive with 20+ years experience driving large business scope projects, including all aspects of integrated marketing campaigns, specifically B2B demand generation and field marketing. Experienced Manager who has hired, trained and developed sales staff, KPI\'s, budgets, reviews and P&L. Specialties: Inbound marketing strategy (content marketing, lead generation, email nurturing, SEO, conversion optimization); brand strategy; web presence; paid digital (search, social, display, retargeting)Managed marketing teams from 3 to 15 with 90% Approval Rating via Microsoft internal employee survey ratings. Received coveted \"Winning Together\" Manager\'s Award in FY16 fiscal year for achieving 90% Manager Approval rating on 4 CONSECUTIVE internal employee surveys. Key member of the Windows 8, Office 365, Windows 10 and Microsoft 365 launch team in Las Vegas. Managed Microsoft’s presence at the Consumer Electronics Show (CES) from 2012 – 2019. I have advanced skills with Marketing Automation, Lead Generation workflows and CRM platforms, including MS Dynamics, Salesforce, HubSpot, Marketo, Eloqua, Pardot and InfusionSoft. I’m Google Ads and Analytics Certified. My areas of expertise include:Brand Awareness, Digital Advertising & GrowthGTM Strategic PlanningBudget Management Lead Generation & COI Management Trade Shows & EventsCRM & Mktg Automation Pipeline Growth Mail List Development & Compliance\"Dee Forbes is the consummate marketing professional and leader. Dee combines creative ideation and innate marketing instinct with an indefatigable work ethic to plan and execute projects that generate maximum revenue. She has a passion for digital marketing, and shows it every day and with every task. Dee is also an excellent department manager. Her hires have been top-notch people who made differences in the company and benefited from Dee\'s management style, which allowed them to shine while ensuring they stayed on task. Dee\'s skill set is matched only by her sparkling personality, which wins over colleagues and clients, alike. I have learned a great deal working with her for 7 years in Las Vegas with Microsoft\'s SW team.\"- Jack Bramen, Former General Manager, Microsoft SW

Experience

1. Smb Director of Marketing & Field Events

   Microsoft

   Dec 2021 — Present · Las Colinas, TX, US

Education

• University of Washington

  Bachelor of Arts - BA, Marketing/Marketing Management, General