Sarah Sampson
Strategic Leader │ Chief Customer Experience Officer │ Technology Driven Operations & Growth Leader | Multi-Brand Scale
- Role
- Chief Customer Experience Officer at Spring Venture Group
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Sarah Sampson
I am a transformation leader focused on driving value by bridging the gap between technology and customer-centric growth. I specialize in scaling revenue efficiently by managing the end-to-end customer journey while simultaneously protecting margins through modernizing technology. My approach focuses on three core pillars: 1. Scalable Revenue Growth: 9.5x revenue increase over five years by providing strategic leadership and achieving a 53% increase in new policies via organic marketing and omnichannel personalized CRM strategies. Operational Efficiency: Specialized in consolidating complex operations, reducing manual take volume by 40% through automation without sacrificing the customer experience.3. Predictive Insights: Leveraging LLMs and massive unstructured datasets to transform raw interaction data into strategic roadmaps, ensuring the business scales on evidence-based customer behavior rather than intuition.Beyond my executive role, I am proud to serve on the Board of Directors for The Children’s Place and the Executive Leadership Team for the American Heart Association Heart Ball.
Experience
Chief Customer Experience Officer
Jan 2024 — Present · Kansas City, MO, US
Lead a cross-functional team of 200+ across CX, Marketing, and Agency Operations for three major brands: United Medicare Advisors, SmartMatch, and SmartConnect.Drove a 9.5x revenue increase in 5 years by providing strategic leadership and operational management for cross-functional initiatives, improving customer success and retention.Partnered with Technology to develop an AI transformation that automated 40% of manual task volume, allowing our team to focus on high-value strategic growth.Championed a Customer 360 strategy across all omnichannel touchpoints (SMS, email, direct mail), resulting in triple-digit growth in both users and policy acquisitions.
Education
Harvard Business School Online
The Credential of Readiness (CORe), Courses: Business Analytics, Economics for Managers, and Financial Accounting
The University of Kansas
Bachelor's degree of Science, Journalism, Strategic Communications
1998 — 2002
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