Sarah Ryan
Program Manager, Brand and Creative
- Role
- Senior Brand Project Manager, Portfolio and Content Marketing at Salesforce
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sarah Ryan
Strategic marketing program manager with 15 years of in-house and agency experience. Excel at leading large-scale projects across multiple business channels and building consensus among cross-functional teams. Expertise leading print and digital design teams on major campaigns for several Fortune 500 companies including Starbucks, Microsoft, T-Mobile, and AT & T Wireless. Exceptional organization and tactical skills include defining scope, setting schedules, allocating resources, and developing metrics/reporting. Certified scrum master comfortable managing through both lean/Agile and waterfall methodologies. Areas of expertise- Account management - Brand strategy, identity development and guidelines creation - Managing external vendors/agencies - Global packaging campaigns - Advertising - Integrated marketing campaigns - Retail marketing and promotions - Product development and launches - Corporate events
Experience
Senior Brand Project Manager, Portfolio and Content Marketing
Apr 2022 — Present · San Francisco, CA, US
Manage brand awareness campaigns for Agentforce and Einstein (Salesforce’s AI products), and Salesforce’s entire product portfolio• Projects managed include advertising campaigns, digital assets (social media and paid display, landing pages, UI), video and audio production, large-scale events, as well as external agency management• Manage project workflow from inception to delivery, creating and driving timelines to ensure all necessary checkpoints are met• Cross-functionally align people and processes to ensure successful prioritization, planning, and execution of creative• Facilitate creative kickoffs, build and manage project timelines, and work with Creative Directors to allocate team resources• Assess and communicate risks to program timing, delivery and success
Education
University of California, Davis
Bachelor of Arts (B.A.)
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