Sarah Robb Ohagan

About Sarah Robb Ohagan

Transformational CEO and brand/commercial leader with a track record of turning vision into value across Fortune 50 (PepsiCo, Nike), mid-cap (Virgin, Equinox), and private growth companies (Exos, Flywheel). Known for leading brand, product, and culture reinventions—Gatorade:+21% rev CAGR, Equinox:+$330M growth, Exos: 92% CEO approval + 3x Great Place to Work. Unique ability to drive performance across industries — Sports, Fitness, Travel, Hospitality and Tech —by matching brand strength to product innovation rooted in future consumer needs. Named one of Fast Company’s Most Creative People in Business and Forbes’ Most Powerful Women in Sports. Board Director: JetBlue, Previously Strava, SoulCycle, Blink Fitness. Author of \"Extreme You\" and the forthcoming\" Catching Fire\". Passionate about building fun high-performance cultures rooted in epic teamwork.

Experience

1. Member Board of Directors

   JetBlue

   Sep 2018 — Present · New York, NY, US

   Served on Audit Committee and currently serve on Compensation and Technology Committees

Education

• Harvard Business School Executive Education

  Finance for Senior Executives

• University of Auckland

  BCom, Marketing and International Business

  1990 — 1993

Skills

• Marketing
• Sponsorship
• Digital Marketing
• Relationship Marketing
• Marketing Communications
• Social Media Marketing
• Rainwater Harvesting
• Brand Development
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Management
• Strategic Planning
• Brand Architecture
• Celery
• Customer Insight
• Digital Strategy
• Cybernetics
• Public Relations
• Business Strategy
• Social Media
• Sports Marketing
• Advertising
• Maritime History
• Strategy