Sarah Rawley
Shaping the RockShox Experience: Content Strategy and Execution
- Role
- Rockshox Brand Content Specialist at SRAM, LLC
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Sarah Rawley
Sixteen years ago, I set out to make a career out of being a bike freak. I landed my…
Experience
Rockshox Brand Content Specialist
Aug 2019 — Present · Colorado Springs, CO, US
I lead comprehensive content production and distribution efforts while managing contractor relationships to ensure seamless brand representation. Collaborating closely with the Brand Manager and external agencies, I drive the development and execution of brand strategies, campaigns, and product initiatives. I oversee ad buys and budgeting for North America and Australia, ensuring optimal resource allocation. Working cross-functionally with SRAM brands, ambassadors, community, product, design/web, sports marketing, and sales teams, I maintain brand consistency and alignment with business goals, maximizing value across all touchpoints.
Skills
- Social Networking
- Social Media Marketing
- Marketing Communications
- Online Marketing
- Marketing
- Brand Management
- Marketing Strategy
- Event Planning
- Online Advertising
- Press Releases
- Brand Development
- Sports
- Event Management
- Sponsorship
- Public Relations
- Media Relations
- Trade Shows
- Social Media
- Sports Marketing
- Advertising
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