Sarah Priest Halloran

About Sarah Priest Halloran

Growth-focused and results-driven marketing executive with over 17+ years of experience leading global brand, growth, and communications strategies across high-growth, mission-driven organizations. Adept at scaling marketing functions from the ground up, managing teams of 10+ and multimillion-dollar budgets to deliver business transformation and sustainable revenue growth.Known for blending data-driven precision with creative brand storytelling to architect omni-channel campaigns that elevate visibility, deepen audience connection, and accelerate pipeline. Proven success in launching new revenue streams, overseeing rebrands, and aligning with C-suite leadership to drive cross-functional impact across sales, product, and finance.

Experience

1. Head of Global Marketing and Communications

   Gonoodle

   Jul 2022 — Present

   Led end-to-end event management for national and global conferences, speaking engagements, and branded experiences, delivering high-impact moments that drive audience connection and business goals- Spearheaded engagement marketing strategies across in-person, virtual, and hybrid events to increase audience participation, amplify brand storytelling, and maximize ROI- Built and managed cross-functional event teams, vendor partnerships, and speaker relations to ensure seamless execution and alignment with brand objectives- Created integrated content and promotional strategies to support event participation and post-event community activation, resulting in increased retention and conversion- Leveraged audience data and engagement insights to inform strategic event planning and optimize community-building efforts before, during, and after events-Developed KPIs and performance dashboards to track event success, measure impact, and continuously improve engagement strategies across regions- Drove global revenue growth by developing and executing data-driven marketing strategies that expanded brand presence and improved performance across international markets- Led community marketing team and engagement strategy, driving educator and ambassador participation through campaigns that fostered brand advocacy, grassroots reach, and high-impact field engagement- Collaborated cross-functionally to define product positioning, and GTM strategies, translating complex technical features into clear, compelling messaging that increased customer engagement- Transformed insights into action by leveraging real-time performance data and customer feedback to continuously optimize campaigns, improve retention, and enhance acquisition outcomes- Managed sales enablement tools including ZoomInfo and HubSpot to optimize marketing funnels, implement lead enrichment workflows, and deliver a steady stream of high-quality MQLs.