Sarah Powell
AdTech & Media Innovator | Building the Future in Advanced TV and Digital Media | Darden MBA
- Role
- Director of Partnerships at Adelaide
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Sarah Powell
Strategic leader in Advanced TV and AdTech with extensive experience leading product strategy, media investment, and client relationship management. As the Head of Product Strategy for Measurement and CTV at Oracle Advertising, I\'ve developed and executed strategies for a portfolio of cutting-edge CTV, Attention, and Measurement products, driving synergy across product suites and forging key channel partnerships. At Adobe Ad Cloud TV and Amobee, I managed multi-million dollar media businesses, leading teams to achieve frictionless media campaign activations and superior client service. My expertise extends to negotiating TV supply partnerships and pioneering digital private marketplace strategies, underpinned by a strong foundation in data-driven decision-making and cross-functional collaboration. With an MBA from the University of Virginia Darden School of Business, I\'m equipped to drive innovation and efficiency in the rapidly evolving media landscape. I’m passionate about leveraging my skills in strategy, partnership, and measurement to contribute to the future of advertising technology.
Experience
Director of Partnerships
Jun 2024 — Present · Washington, DC, US
Education
University of Massachusetts Amherst
BA, Communication, Political Science
University of Virginia Darden School of Business
Master of Business Administration - MBA
2022
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