Sarah Powell

About Sarah Powell

At Esri, my expertise in orchestrating comprehensive marketing campaigns and fostering…

Experience

1. Senior Industry Marketing Manager - Natural Resources

   Esri

   Jan 2018 — Present · Redlands, CA, US

   Directly responsible for marketing campaign management, stakeholder relationship management, marketing plan development and execution, event planning and coordination, conducting tech webinars (for domestic and international audiences), analyzing campaign performance, supporting global business development efforts, reaching out to users to share their stories, and handling a wide variety of special projects. Manages and supports programmatic campaigns in departments of Integrated Marketing and Natural Resources, and currently supports Petroleum and Mining User Groups, both nationally and internationally.Selected Accomplishments and Initiatives: Has managed large-scale marketing campaigns which have consistently met all stakeholder expectations. Manages and develops strategy for various marketing programs, including a campaign mix of email marketing, event marketing, web campaigns, demand generation, and strategic awareness. Working with Natural Resources, manages marketing initiatives which contribute significantly to annual account opportunities in the realm of 100 million dollars annually. Has designed quantitative and qualitative research studies, which have been integral in marketing efforts. In one qualitative research effort, worked with a small team which planned and conducted five focus groups at the 2019 User Conference.

Education

• CSU Long Beach

  Bachelor of Arts (B.A.), Theatre/Performance/Directing

  2001 — 2005

• Azusa Pacific University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2006 — 2007