Sarah Anyan

About Sarah Anyan

I’m a product leader with 10+ years of experience helping companies grow through better user acquisition, engagement, and retention. I built my career at Clutch, where I helped scale the B2B services marketplace from startup to category leader – first through marketing, then through product leadership.My sweet spot is turning ambiguous problems into clear product direction. Whether it’s building a new tool from scratch, leading cross-functional teams, or layering AI into existing workflows, I focus on outcomes that matter. I’ve led initiatives across AI-assisted product discovery, onboarding, lead generation, and SEO, always balancing business growth with user needs.Specialties: • Product Strategy & Roadmapping • User Acquisition & Retention • Marketplace Business Models • Cross-functional Team Leadership • AI/ML-Driven Product Experiences • Growth Loops & Funnel Optimization • B2B SaaS & Services EcosystemsCurrently seeking product leadership roles (Director of Product, Group Product Manager, Staff Product Manager, Principal Product Manager, Product Lead) at product-led companies.

Experience

1. Senior Product Manager, Growth

   Niche

   Sep 2025 — Present · Fort Collins, CO, US

   Own user growth initiatives across K12 and Higher Ed audiences. Responsible for melding the user experience with business monetization strategies- Initiated re-architecture of account creation and registration flows to set us up for a more testable, flexible product development and optimization process- Currently leading a core business objective focused on defining a new revenue stream and setting up the product experience to support- Created new processes across design, engineering, and data teams to accelerate project timelines

Education

• University of Stellenbosch

  Study Abroad

  2014

• Loomis Chaffee

  High School

  2007 — 2011

• Georgetown University

  Bachelor of Arts (B.A.), International Relations and Affairs; Justice and Peace Studies

  2011 — 2015